@import url('https://fonts.googleapis.com/css2?family=Barlow+Condensed:wght@600;700;800;900&family=Space+Grotesk:wght@400;500;600;700&display=swap');

:root{
  --black:#050505;
  --carbon:#11120f;
  --paper:#f3f4ed;
  --white:#fff;
  --orange:#ff9f0a;
  --lime:#b8e62e;
  --cyan:#00d6c7;
  --line:rgba(5,5,5,.18);
  --line-light:rgba(255,255,255,.2);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--black);font-family:'Space Grotesk',Arial,sans-serif;font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
body.menu-open{overflow:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,select{font:inherit}
::selection{background:var(--orange);color:var(--black)}

.launch-bar{height:34px;padding:0 5vw;display:flex;align-items:center;justify-content:space-between;background:var(--orange);color:var(--black);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.78rem;font-weight:800;letter-spacing:.11em;text-transform:uppercase}
.site-header{height:86px;padding:0 5vw;display:flex;align-items:center;justify-content:space-between;position:absolute;top:34px;left:0;right:0;z-index:20;color:var(--white);border-bottom:1px solid var(--line-light)}
.logo{display:inline-flex;align-items:center;gap:12px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.9rem;font-weight:800;line-height:.85;letter-spacing:.08em}
.logo-mark{width:44px;height:44px;display:grid;place-items:center;background:var(--lime);color:var(--black);font-size:1.08rem;letter-spacing:-.03em;clip-path:polygon(14% 0,86% 0,100% 25%,100% 75%,86% 100%,14% 100%,0 75%,0 25%)}
.logo-name{white-space:nowrap}
nav{display:flex;align-items:center;gap:30px;font-size:.82rem;font-weight:600}
nav>a:not(.nav-cta){position:relative}
nav>a:not(.nav-cta)::after{content:'';position:absolute;left:0;right:100%;bottom:-7px;height:2px;background:var(--orange);transition:right .25s ease}
nav>a:not(.nav-cta):hover::after{right:0}
.nav-cta{display:inline-flex;align-items:center;gap:18px;padding:12px 18px;background:var(--white);color:var(--black);border:1px solid var(--white);transition:.22s ease}
.nav-cta:hover{background:var(--orange);border-color:var(--orange)}
.menu{display:none;width:44px;height:44px;border:1px solid var(--line-light);background:transparent;padding:0;place-items:center;color:var(--white)}
.menu span{position:absolute;width:18px;height:2px;background:currentColor;transition:.25s ease}.menu span:first-child{transform:translateY(-4px)}.menu span:last-child{transform:translateY(4px)}
.menu[aria-expanded="true"] span:first-child{transform:rotate(45deg)}.menu[aria-expanded="true"] span:last-child{transform:rotate(-45deg)}

.eyebrow{margin:0 0 22px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.8rem;font-weight:800;letter-spacing:.16em;text-transform:uppercase}.eyebrow.light{color:var(--lime)}
.hero{min-height:930px;position:relative;display:grid;grid-template-columns:1fr 1fr;padding:120px 0 165px;background-color:var(--black);background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);background-size:64px 64px;color:var(--white);overflow:hidden}
.hero::before{content:'01';position:absolute;left:4vw;top:122px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.7rem;font-weight:800;color:var(--orange);letter-spacing:.18em}
.hero-copy{padding:110px 5vw 40px;align-self:center;position:relative;z-index:3}
.hero h1,.statement h2,.benefits h2,.section-head h2,.routine h2,.trade h2,.contact h2,.product-copy h3{margin:0;font-family:'Barlow Condensed',Arial,sans-serif;font-weight:900;letter-spacing:-.045em;line-height:.82;text-transform:uppercase}
.hero h1{max-width:760px;font-size:clamp(5.2rem,8.4vw,9.6rem)}
.hero h1 em,.statement h2 em,.benefits h2 em,.section-head h2 em,.routine h2 em{font-style:normal;color:var(--orange)}
.lead{max-width:620px;margin:38px 0 34px;font-size:clamp(1.03rem,1.3vw,1.24rem);line-height:1.65;color:rgba(255,255,255,.7)}
.actions{display:flex;align-items:center;gap:28px}
.button{min-height:52px;display:inline-flex;align-items:center;justify-content:center;gap:20px;padding:14px 22px;border:1px solid currentColor;border-radius:0;font-family:'Barlow Condensed',Arial,sans-serif;font-size:1rem;font-weight:800;letter-spacing:.05em;text-transform:uppercase;cursor:pointer;transition:transform .2s ease,background .2s ease,color .2s ease}
.button:hover{transform:translate(-3px,-3px);box-shadow:3px 3px 0 currentColor}.button.acid{background:var(--orange);color:var(--black);border-color:var(--orange)}.button.acid:hover{background:var(--lime);border-color:var(--lime)}.button.dark{background:var(--black);color:var(--white)}.button.dark:hover{background:var(--orange);color:var(--black)}
.text-link{display:inline-flex;align-items:center;padding-bottom:4px;border-bottom:2px solid currentColor;font-size:.88rem;font-weight:700}.dark-link{color:var(--black)}

.hero-product{position:relative;margin:45px 3vw 0 0;min-height:650px;align-self:end;display:flex;align-items:center;justify-content:center;overflow:hidden;background:var(--paper);border:2px solid var(--white);color:var(--black)}
.hero-product::before{content:'';position:absolute;inset:0;background:radial-gradient(circle at 50% 45%,rgba(255,159,10,.42),transparent 39%),linear-gradient(135deg,transparent 0 69%,var(--orange) 69% 74%,transparent 74%);pointer-events:none}
.hero-product::after{content:'HF // 001';position:absolute;right:-47px;bottom:62px;transform:rotate(-90deg);font-family:'Barlow Condensed',Arial,sans-serif;font-weight:800;letter-spacing:.18em;font-size:.76rem}
.hero-product img{position:relative;z-index:3;width:min(91%,790px);mix-blend-mode:multiply;filter:saturate(1.04) contrast(1.03);transform:translateY(3%);animation:productIn 1s cubic-bezier(.2,.8,.2,1) both}
.hero-label{position:absolute;z-index:4;top:0;left:0;padding:11px 15px;background:var(--lime);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.8rem;font-weight:800;letter-spacing:.1em}
.hero-product-title{position:absolute;z-index:4;left:26px;bottom:25px}.hero-product-title span,.hero-product-title strong{display:block}.hero-product-title span{font-family:'Barlow Condensed',Arial,sans-serif;font-size:.72rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase}.hero-product-title strong{font-family:'Barlow Condensed',Arial,sans-serif;font-size:2.9rem;font-weight:900;line-height:.9;text-transform:uppercase}
.format-list{position:absolute;z-index:4;right:24px;top:22px;display:flex;gap:5px}.format-list span{padding:7px 10px;background:var(--black);color:var(--white);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.75rem;font-weight:800;letter-spacing:.08em}
.product-orbit{position:absolute;border:1px solid rgba(5,5,5,.14);border-radius:50%}.orbit-one{width:500px;height:500px}.orbit-two{width:680px;height:680px}

.hero-notes{position:absolute;left:5vw;right:5vw;bottom:0;height:135px;z-index:5;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-light)}
.hero-notes>div{padding:28px 30px 24px 0;display:grid;grid-template-columns:46px 1fr;grid-template-rows:auto auto;border-right:1px solid var(--line-light)}.hero-notes>div+div{padding-left:30px}.hero-notes>div:last-child{border:0}
.hero-notes span{grid-row:1/3;color:var(--orange);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.8rem;font-weight:800}.hero-notes strong{font-family:'Barlow Condensed',Arial,sans-serif;font-size:1.2rem;font-weight:800;text-transform:uppercase}.hero-notes small{margin-top:4px;color:rgba(255,255,255,.55);font-size:.76rem}

.statement{padding:130px 7vw;background:var(--white);border-bottom:1px solid var(--line)}
.statement-grid{display:grid;grid-template-columns:1.2fr .62fr;gap:10vw;align-items:end}
.statement h2,.benefits h2,.section-head h2,.routine h2,.trade h2,.contact h2{font-size:clamp(4.2rem,7.8vw,9rem)}
.statement h2 em{color:var(--orange)}
.statement-grid>div p{margin:0 0 30px;font-size:1.12rem;line-height:1.75;color:rgba(5,5,5,.66)}

.benefits{padding:130px 5vw 88px;background:var(--black);color:var(--white)}
.benefits-head{display:grid;grid-template-columns:1.06fr .72fr;grid-template-areas:'eyebrow text' 'title text';gap:0 11vw;align-items:end;margin-bottom:66px}
.benefits-head .eyebrow{grid-area:eyebrow}.benefits-head h2{grid-area:title}.benefits-head h2 em{color:var(--orange)}
.benefits-head>p:last-child{grid-area:text;margin:0 0 8px;font-size:1.06rem;line-height:1.72;color:rgba(255,255,255,.63)}
.claim-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line-light);border-left:1px solid var(--line-light)}
.claim-card{min-height:235px;padding:22px 22px 26px;display:flex;flex-direction:column;justify-content:space-between;border-right:1px solid var(--line-light);border-bottom:1px solid var(--line-light);background:rgba(255,255,255,.025);transition:background .24s ease,color .24s ease,transform .24s ease}
.claim-card:hover{position:relative;z-index:2;background:var(--white);color:var(--black);transform:translateY(-4px)}
.claim-card.featured{background:var(--orange);color:var(--black)}
.claim-card span{font-family:'Barlow Condensed',Arial,sans-serif;font-size:.74rem;font-weight:800;letter-spacing:.14em;color:var(--lime)}
.claim-card.featured span,.claim-card:hover span{color:var(--black)}
.claim-card h3{max-width:410px;margin:0;font-family:'Barlow Condensed',Arial,sans-serif;font-size:clamp(2.4rem,3.3vw,4.2rem);font-weight:900;letter-spacing:-.035em;line-height:.86;text-transform:uppercase}
.claim-source{margin:22px 0 0;color:rgba(255,255,255,.43);font-size:.7rem}

.selection{padding:130px 5vw;background:var(--paper)}
.section-head{margin-bottom:62px;display:grid;grid-template-columns:1fr .58fr;gap:10vw;align-items:end}.section-head>p{margin:0 0 8px;font-size:1.06rem;line-height:1.72;color:rgba(5,5,5,.64)}.section-head h2 em{color:var(--orange)}
.product-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.product-card{overflow:hidden;border:2px solid var(--black);background:var(--white);box-shadow:7px 7px 0 var(--black);transition:transform .25s ease,box-shadow .25s ease}.product-card:hover{transform:translate(-4px,-4px);box-shadow:11px 11px 0 var(--black)}
.ghee-card{grid-column:1/-1;background:var(--orange)}
.card-topline{height:52px;padding:0 24px;display:flex;align-items:center;justify-content:space-between;border-bottom:2px solid var(--black);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.78rem;font-weight:800;letter-spacing:.12em}
.ghee-intro{display:grid;grid-template-columns:1.05fr .62fr;gap:8vw;align-items:end;padding-right:46px}.ghee-card .product-copy{padding:54px 0 40px 46px;display:flex;flex-direction:column;justify-content:center}.ghee-intro>p{margin:0 0 47px;font-size:1.02rem;line-height:1.7;color:rgba(5,5,5,.66)}
.product-kicker{margin:0 0 16px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.8rem;font-weight:800;letter-spacing:.14em}
.product-copy h3{font-size:clamp(4rem,6.5vw,7.4rem)}
.product-copy>p:not(.product-kicker){max-width:520px;margin:24px 0 32px;color:rgba(5,5,5,.66);line-height:1.7}
.ghee-formats{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--black)}
.format-product{padding:15px;border-right:2px solid var(--black)}.format-product:last-child{border-right:0}
.format-image{height:410px;display:grid;place-items:center;overflow:hidden;background:var(--white)}.format-image img{width:92%;height:92%;object-fit:contain;mix-blend-mode:multiply;transition:transform .4s cubic-bezier(.2,.8,.2,1)}.format-product:hover img{transform:scale(1.04)}
.format-info{padding:19px 5px 6px;display:flex;align-items:end;justify-content:space-between;gap:20px}.format-info div span,.format-info div strong{display:block}.format-info div span{margin-bottom:3px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.76rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.format-info div strong{font-family:'Barlow Condensed',Arial,sans-serif;font-size:3.1rem;font-weight:900;line-height:.8}.format-info small{padding-bottom:2px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:.72rem;font-weight:800;letter-spacing:.08em;color:rgba(5,5,5,.5)}

.protein-card{min-height:700px;display:flex;flex-direction:column}.protein-card.blue{background:var(--lime)}.protein-card.cyan{background:var(--cyan)}.protein-card .product-image{height:400px;display:grid;place-items:center;overflow:hidden;background:var(--white);border-bottom:2px solid var(--black)}.protein-card .product-image img{width:74%;height:78%;object-fit:contain;mix-blend-mode:multiply;transition:transform .42s cubic-bezier(.2,.8,.2,1)}.protein-card.cyan .product-image img{mix-blend-mode:normal;filter:drop-shadow(0 22px 18px rgba(0,0,0,.14))}.product-card:hover .product-image img{transform:scale(1.035) rotate(-1deg)}
.protein-card .product-copy{padding:34px 34px 36px;display:flex;flex:1;flex-direction:column}.protein-card .product-copy h3{font-size:clamp(3.4rem,5vw,5.6rem)}
.card-meta{margin-top:auto;padding-top:20px;display:flex;justify-content:space-between;border-top:2px solid var(--black);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.82rem;font-weight:800;letter-spacing:.07em}
.disclaimer{margin:30px 0 0;font-size:.72rem;color:rgba(5,5,5,.5)}

.routine{min-height:860px;padding:130px 6vw;position:relative;overflow:hidden;background:var(--black);color:var(--white)}
.routine-number{position:absolute;top:-4vw;right:-1vw;font-family:'Barlow Condensed',Arial,sans-serif;font-size:clamp(20rem,41vw,49rem);font-weight:900;line-height:.72;color:rgba(255,159,10,.12);letter-spacing:-.09em;user-select:none}
.routine-copy{position:relative;z-index:2;max-width:1160px}.routine h2 em{color:var(--lime)}.routine-copy>p:last-child{max-width:650px;margin:34px 0 0;font-size:1.1rem;line-height:1.74;color:rgba(255,255,255,.63)}
.routine-points{position:relative;z-index:2;margin-top:100px;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-light)}
.routine-points article{min-height:250px;padding:28px 40px 0 0;border-right:1px solid var(--line-light)}.routine-points article+article{padding-left:40px}.routine-points article:last-child{border:0}.routine-points span{display:block;margin-bottom:50px;color:var(--orange);font-family:'Barlow Condensed',Arial,sans-serif;font-size:.8rem;font-weight:800}.routine-points h3{margin:0 0 12px;font-family:'Barlow Condensed',Arial,sans-serif;font-size:2.2rem;font-weight:800;text-transform:uppercase}.routine-points p{max-width:340px;margin:0;color:rgba(255,255,255,.57);line-height:1.65}

.trade{padding:120px 7vw;display:grid;grid-template-columns:1.08fr .68fr;gap:10vw;align-items:end;background:var(--orange);color:var(--black)}.trade h2{font-size:clamp(4rem,7vw,8rem)}.trade .eyebrow.light{color:var(--black)}.trade-copy p{margin:0 0 30px;font-size:1.06rem;line-height:1.75;color:rgba(5,5,5,.67)}.outline-light{color:var(--black);border-color:var(--black);background:transparent}.outline-light:hover{background:var(--black);color:var(--white)}
.contact{padding:110px 8vw;display:grid;grid-template-columns:1fr .78fr;gap:10vw;align-items:center;background:var(--lime)}.contact h2{font-size:clamp(4rem,7.2vw,8rem)}.contact>div>p:last-child{max-width:520px;font-size:1.04rem}.contact form{display:grid;gap:24px}.contact label{font-family:'Barlow Condensed',Arial,sans-serif;font-size:.82rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.contact input,.contact select{display:block;width:100%;margin-top:8px;padding:13px 0;border:0;border-bottom:2px solid var(--black);border-radius:0;background:transparent;color:var(--black);outline:none}.contact input:focus,.contact select:focus{background:rgba(255,255,255,.3)}.contact input::placeholder{color:rgba(5,5,5,.45)}.contact .button{justify-self:start}.thanks{padding:24px;border:2px solid var(--black);font-family:'Barlow Condensed',Arial,sans-serif;font-size:2rem;font-weight:800;text-transform:uppercase}

footer{padding:48px 5vw;display:grid;grid-template-columns:1fr auto auto;gap:24px 50px;align-items:center;background:var(--black);color:var(--white);font-size:.78rem}footer .footer-logo{grid-row:span 2}.footer-logo .logo-mark{background:var(--orange);color:var(--black)}footer p{margin:0}.legal{grid-column:2/4;text-align:right;color:rgba(255,255,255,.43)}

[data-reveal]{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.2,1)}[data-reveal].visible{opacity:1;transform:none}
@keyframes productIn{from{opacity:0;transform:translateY(8%) scale(.94)}to{opacity:1;transform:translateY(3%) scale(1)}}

@media(max-width:1100px){
  nav{gap:18px}.hero h1{font-size:clamp(5rem,8vw,7.6rem)}.hero-product{min-height:580px}.orbit-two{width:560px;height:560px}.claim-grid{grid-template-columns:repeat(2,1fr)}.format-image{height:330px}.protein-card{min-height:650px}
}
@media(max-width:850px){
  .site-header{height:74px}.menu{display:grid;position:relative}nav{display:none;position:absolute;top:74px;left:0;right:0;padding:28px 5vw 36px;flex-direction:column;align-items:stretch;background:rgba(5,5,5,.98);border-bottom:1px solid var(--line-light)}nav.open{display:flex}.nav-cta{justify-content:space-between}
  .hero{min-height:0;grid-template-columns:1fr;padding:104px 0 0}.hero::before{top:120px}.hero-copy{padding:80px 6vw 54px}.hero h1{font-size:clamp(5.3rem,15vw,8rem)}.hero-product{margin:0 4vw;min-height:600px}.hero-notes{position:relative;left:auto;right:auto;margin-top:54px;padding:0 5vw;height:auto;min-height:145px}.hero-notes>div{padding-top:26px}.statement-grid,.benefits-head,.section-head,.trade,.contact{grid-template-columns:1fr}.statement-grid,.section-head{gap:34px}.benefits-head{grid-template-areas:'eyebrow' 'title' 'text';gap:0}.benefits-head>p:last-child{margin-top:30px}.ghee-card{grid-column:auto}.product-grid{grid-template-columns:1fr}.ghee-intro{grid-template-columns:1fr;gap:0;padding-right:0}.ghee-card .product-copy{padding:46px 42px 18px}.ghee-intro>p{padding:0 42px;margin-bottom:38px}.ghee-formats{grid-template-columns:1fr}.format-product{border-right:0;border-bottom:2px solid var(--black)}.format-product:last-child{border-bottom:0}.format-image{height:460px}.protein-card{min-height:650px}.routine-points{grid-template-columns:1fr}.routine-points article,.routine-points article+article{min-height:0;padding:30px 0;border-right:0;border-bottom:1px solid var(--line-light)}.routine-points article:last-child{border-bottom:0}.routine-points span{margin-bottom:22px}.trade,.contact{gap:48px}footer{grid-template-columns:1fr}.footer-logo{grid-row:auto}.legal{grid-column:auto;text-align:left}
}
@media(max-width:580px){
  .launch-bar{height:36px;padding:0 16px;font-size:.64rem}.launch-bar span:last-child{display:none}.site-header{top:36px;padding:0 18px}.logo-mark{width:40px;height:40px}.hero-copy{padding:74px 20px 48px}.hero h1{font-size:4.65rem}.lead{font-size:.98rem;margin-top:30px}.actions{align-items:flex-start;flex-direction:column;gap:20px}.hero-product{margin:0 12px;min-height:470px}.hero-product img{width:95%}.hero-label{font-size:.68rem}.hero-product-title{left:18px;bottom:18px}.hero-product-title strong{font-size:2.35rem}.format-list{right:13px;top:48px}.format-list span{padding:5px 7px}.orbit-one{width:360px;height:360px}.orbit-two{width:470px;height:470px}.hero-notes{grid-template-columns:1fr;padding:18px 20px 28px}.hero-notes>div,.hero-notes>div+div{padding:18px 0;border-right:0;border-bottom:1px solid var(--line-light)}.hero-notes>div:last-child{border-bottom:0}
  .statement,.benefits,.selection,.routine,.trade,.contact{padding:82px 20px}.statement h2,.benefits h2,.section-head h2,.routine h2,.trade h2,.contact h2{font-size:4.1rem}.claim-grid{grid-template-columns:1fr}.claim-card{min-height:175px}.claim-card h3{font-size:3.1rem}.product-card{box-shadow:5px 5px 0 var(--black)}.ghee-card .product-copy{padding:36px 22px 16px}.ghee-intro>p{padding:0 22px}.product-copy h3{font-size:4rem}.format-image{height:330px}.protein-card{min-height:590px}.protein-card .product-image{height:330px}.protein-card .product-copy{padding:28px 22px 30px}.protein-card .product-copy h3{font-size:3.8rem}.routine-number{top:0}.routine-points{margin-top:68px}.contact .button{width:100%}footer{padding:42px 20px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}[data-reveal]{opacity:1;transform:none;transition:none}.hero-product img{animation:none}.button,.product-card,.product-image img{transition:none}}